Biddable Media Manager

Recruiter
Recruitment Genius
Location
Colchester, Essex, England
Salary
£25000 - £35000 per annum
Posted
12 Jul 2017
Expires
09 Aug 2017
Ref
00070910
Contact
Recruitment Genius Ltd
Contract Type
Contract
Hours
Full Time
This growing inbound marketing agency is looking for a biddable media manager to join on a maternity cover contract (initially) who has a proven track record in successfully managing paid search campaigns across multiple channels.

This role demands strong knowledge and experience of all aspects of paid search marketing, and at least 2 years' digital agency experience in a PPC-focused role.

Key responsibilities will include:

- Managing all biddable media channels including: Google AdWords (including Google Display Advertising and Google Shopping); Bing Ads; YouTube advertising; social media platforms; remarketing; and advertorials
- Analysing and reporting on ROI of paid search campaigns
- Monitoring and managing ad spend/budgets for all clients
- Staying on top of the latest trends in paid search marketing to drive innovation within the business
- Production of PPC reviews and audits (training in the 'company way' will be given)
- Ownership of key client relationships
- Contribution to company blog
- Business development support as required

What they would like you to do:

- Be confident and competent in delivering paid search strategies to clients
- Be highly analytical, with a passion for number crunching and real skill in the analysis of online performance metrics
- Monitor and analyse client websites, working closely with the account management team to identify new opportunities within paid search
- Work with Google Analytics to drive intelligent conversion strategy. Utilise other 3rd party data sources and research tools to identify new client opportunities

Who they would like you to be:

- A ball of focused energy, able to hit the ground running with a sound understanding of biddable media and its place within wider digital marketing strategies
- Experienced in delivering high level consultancy in a way that the client 'gets'
- Curious and eager to test the latest features and platforms in paid search
- Eager to develop your own knowledge and skillset to drive the clients and your fellow employees
- Fun and interesting!

Key skills and experience they are looking for:

- Excellent analytical skills with experience of working in a data-driven environment (essential)
- Proven track record of successfully managing client accounts across a range of industries, including ecommerce (essential)
- Strong copywriting skills (essential)
- Able to identify opportunities for optimisation and A/B testing (essential)
- Experience of working with bid management software (desirable)
- Understanding of Conversion Rate Optimisation (CRO) and User Testing (UX) (desirable)
- Knowledge of AdWords APIs (desirable)
- Qualifications in Google AdWords and Google Analytics to advanced level (desirable)

They offer a competitive package based on experience.

Please note that this role will be permanently based in their Colchester office, although travel may be necessary.

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